Branding for a Philadelphia-based pet care service
The client, a local pet care service needed a logo that not only was easily legible, but conveyed the youthful, upbeat attitude of the business.
There were 3 requirements: it must be circular, monochrome, and feature a dog in some way.
Adding an ordinary dog icon would render the rest of the logo too drab to be recognizable.
Dogs naturally have a happy-go-lucky smile, so why not use it?
So toying with abstraction and the jovial nature of dogs in the iconography would lend needed visual interest.
alternates of the two front-runners
Creating a logo that was black and white allows for tonal shifts to match future implementations.
The client chose an option that was uncluttered, and easily adaptable.
A simple color scheme makes the iconography recognizable at any scale, from Instagram avatars, to apparel.