Evan Mallon - Digital Design and Physical Artworks
Artboard 8.png

jf pet care

Branding for a Philadelphia-based pet care service

The client, a local pet care service needed a logo that not only was easily legible, but conveyed the youthful, upbeat attitude of the business.

The client, a local pet care service needed a logo that not only was easily legible, but conveyed the youthful, upbeat attitude of the business.

There were 3 requirements: it must be circular, monochrome, and feature a dog in some way.

There were 3 requirements: it must be circular, monochrome, and feature a dog in some way.

Adding an ordinary dog icon would render the rest of the logo too drab to be recognizable.

Adding an ordinary dog icon would render the rest of the logo too drab to be recognizable.

Dogs naturally have a happy-go-lucky smile, so why not use it?

Dogs naturally have a happy-go-lucky smile, so why not use it?

So toying with abstraction and the jovial nature of dogs in the iconography would lend needed visual interest.

So toying with abstraction and the jovial nature of dogs in the iconography would lend needed visual interest.

alternates of the two front-runners

alternates of the two front-runners

Creating a logo that was black and white allows for tonal shifts to match future implementations.

Creating a logo that was black and white allows for tonal shifts to match future implementations.

The client chose an option that was uncluttered, and easily adaptable.

The client chose an option that was uncluttered, and easily adaptable.

A simple color scheme makes the iconography recognizable at any scale, from Instagram avatars, to apparel.

A simple color scheme makes the iconography recognizable at any scale, from Instagram avatars, to apparel.