Branding imagery and Logo Samples for a vegan cheesesteak truck based in Portland, OR.
Right: A design was drafted to reflect the owner’s roots in Philadelphia, as well as tying into the food trucks current residence in Portland, Oregon.
Below: The second concept was based on the owners fondness of the Traditional American tattoo style.
The cherub was then redrawn in a higher fidelity and two concepts were produced for various marketing materials.